“Berkshire Hathaway HomeServices President and CEO Gino Blefari recently hosted the brand’s Top 50 brokerage leaders and their guests at the company’s annual Berkshire Elite Circle conference, an exclusive leadership retreat held in June in Kona, Hawaii.”
Against a backdrop of sandy beaches and tropical clime, Blefari summarized
his immense respect for network members and his vision around Berkshire Hathaway HomeServices’ value proposition. “Forever—as I define it—means enduring through all times, and just as the waves have endlessly crashed
against the shores of Kona, Berkshire Hathaway HomeServices will
forever serve the lives, lifestyles and needs of our clients,” he said.
For Blefari, the concept of “forever” might be simply explained by a
maritime metaphor, but its application to the brokerage network and respective franchisees is complex and all-encompassing.
When asked why he and Chris Stuart, chief operating officer at Berkshire
Hathaway HomeServices, have dedicated such significant time to establishing
Berkshire Hathaway HomeServices as the “forever real estate
brand,” Blefari explains: “All of us with years of real estate experience
have witnessed how for decades individual real estate agents advertise
their desire to be accepted by consumers as their ‘real estate agent for
life.’ Regrettably, this offering seldom materializes, becoming nothing more
than an overused phrase.” Warren Buffett, chairman and CEO of Berkshire Hathaway Inc., has said the brand will be around a century from now. “Berkshire Hathaway wants to be in businesses that are enduring,” he explained. “Real estate brokerages will be around 100 years from now and [Berkshire Hathaway] HomeServices will be around 100 years from now. It will always be a very important business.”
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